DSM – Interactive Conveyor Belt

Location: K-2019, Düsseldorf

An interactive product presentation developed for DSM. DSM had the wish to present its products by means of a conveyor belt during the international K-2019 fair in Düsseldorf. By making the conveyor belt interactive, DSM was able to present its products to the public in a very innovative and special way.
To achieve this, we developed a modular product recognition system that recognizes individual products and on this basis presents information from a central database on various touch screens. Products successively pass these touch screens on a large treadmill, on which the associated information about the relevant product is immediately displayed. Via the touch screens, visitors can then find more specific product information, including a linked website.